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Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management. It now includes (1) Global brand names that have marketed themselves successfully throughout the world, (2) Emerging markets and trends, and (3) A greater focus on technology. Features Unique to MMA 1. NEW and IMPROVED - International case studies and examples in the proportion of: 40% international companies in a non-Asian context 40% international companies in an Asian context 20% Asian companies in an Asian context / non-Asian context oAdvantage: Provides a balanced look at international marketing activities oBenefit: Students in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region 2. NEW - Cases on emerging markets and trends for eg Tata in India. oAdvantage and Benefit: Students are kept up-to-date and informed of up-and-coming markets and trends. 3. NEW - More focus on technology oAdvantage and Benefit : With online marketing becoming increasingly popular, we have included examples to show students how some companies incorporate e-marketing.

• Sales Rank: #2640032 in Books
• Published on: 2008-08-01
• Original language: Spanish
• Number of items: 1
• Dimensions: 10.79" h x 1.14" w x 8.50" l, 3.95 pounds
• Binding: Paperback
• 800 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excellent resource
By Terry Gilsenan
This is a great resource when studying a masters degree or MBA on marketing. Very helpful, easy to read, easy to research.

1 of 1 people found the following review helpful.
Recommended for MBA Students
By Ananth
Actually this book recommended by Prof. in my MBA class, I think its very good book to understand the process of marketing management. This book guided me to think in another perspective, as marketing manager. Most recent examples in Asian market helped me understand more easily the marketing management. I will say this book aging demonstrate Kotler `s involvement in Marketing.. I will say go for it.

1 of 1 people found the following review helpful.
Excellent reading and tremendously informative
By curtis sonny
Excellent reading and tremendously informative. The real world examples are fascinating and complements the theory and keeps the reader attention. I would recommend to any one doing MBA and beyond.

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Project managers appear to accept the ‘iron triangle’ of cost, budget and quality but in reality focus more on being on time and budget. Quality in projects is often paid mere lip service and relegated to tick-box compliance. This lack of clarity and focus on quality is often the source of project failures.

Ron Basu’s Managing Quality in Projects shines the spotlight on this aspect of project management that can often be overshadowed by the pressure to deliver on time and on budget. His investigation focuses initially on defining the dimensions of quality in project management and identifying sources of measurement for project excellence. Thereafter he expands his focus to discuss which tools can be effectively used in the quest for achieving and sustaining project excellence; and which processes are important in assessing the project maturity. The text also explores how the successes of operational excellence concepts, such as supply chain management, Lean Thinking and Six Sigma may be gainfully deployed in enhancing project quality and excellence. Finally a structured implantation plan guides those directly involved in project delivery, including suppliers, in how to ‘make it happen’.

A shared understanding and implementation of project quality by key project stakeholders will go a long way to ensuring a stable platform for delivering successful projects with longer lasting outcomes. It is also a fundamental building block in any organization’s strategy for improving consistency and achieving sustainable performance. On that basis, Ron Basu’s book is a must-have reference and guide for all project organizations.

• Sales Rank: #2832849 in eBooks
• Published on: 2013-01-28
• Released on: 2013-01-28
• Format: Kindle eBook

Review
When in the early 1990s I wrote my first book on project management I wanted to describe how to manage time, cost and quality (amongst other things). So I started to read what other people had written. I looked at one famous text book published by Gower. In the index "quality" had two page references. So I looked at both. Both just said that project managers need to manage time, cost and quality. Although chapters were devoted to time and cost, nothing was said about quality on projects. Although a substantial amount has been written about managing quality on projects now, including in my books such as the Gower Handbook of Project Management, there is still much less than has been written on cost and time. A comprehensive guide on how to manage quality on projects is needed, and so Ron Basu's book is very welcome.'Rodney Turner, Professor of Project Management, SKEMA Business School, France'I have worked on four mega-projects over the last 25 years, Yanbu city building programme, the Channel Tunnel, HS1 and Crossrail. During this, Directors have invariably asked how their project compared with others. This book provides a complete analysis of project excellence and a unique means of measuring it.' Daniel Keeling, Head of Quality, Crossrail, UKIf you cannot define you cannot measure and if you cannot measure you cannot control, assure or improve. By identifying and linking project quality success criteria with critical success factors Ron Basu adds substantially to the body of knowledge. He shows how to go above and beyond to achieve project excellence. An easy to apply model for self assessment to achieve project quality is also provided. This is a well researched book complete with meaningful case examples.'J Nevan Wright, Auckland University of Technology, New Zealand'Projects play an important role in many organisations. Large projects consume great resources and costs runs into billions of pounds. Delays or poor quality frequently costs organisations many millions and adversely affects other stakeholders. This book offers a practical solution to the problem caused by quality failures. The practical lessons can help those involved in project management to avoid many of the pitfalls and save money and avoid reputational damage.'A. Ghobadian, Professor of Business Strategy, Henley Business School, UK'Ron believes that if you can't measure it you can't manage it and if you can't manage it you can't assure it. Who would argue with that? Managing projects is not easy. Ron clearly articulates the importance of people and the need to have a quality organisation. This book sets out a range of models and reference material to increase the likelihood of successful project delivery. The bigger the project the better the communication needs to be. A good read and a useful reference tool.'Chris Little, Quality Assurance Leader, BAA Capital Programmes

About the Author
Dr Ron Basu is the founder of the consulting company, Performance Excellence Limited and a Visiting Professor at SKEMA Business School in France and a Visiting Fellow at Henley Business School, UK. Ron is the author or co-author of ten management books including Managing Project Supply Chains (2011).

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[E621.Ebook] Free PDF Wings of the Morning, by Beryl Matthews

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The next instalment in the saga which began with The Open Door. Annies brothers join up, her sweetheart Paul becomes a fighter pilot, and Annie, desperate to help, finds herself in the Women's Auxiliary Airforce, where her intelligence and warmth single her out for a role far more daring than she can ever have imagined.

• Published on: 2016-01-01
• Formats: Audiobook, MP3 Audio, Unabridged
• Binding: Audio CD

From Booklist
In this second installment in the Webster Family series, Annie Webster has matured into a lovely young woman. Shielded from the squalor her family endured when she was small, Annie is ready to face life head-on. Unfortunately, the outbreak of World War II spoils her plans. To Annie's brothers, who immediately enlist, war is thrilling. Her sister, Rose, is appalled but feels she, too, must do her duty. Annie decides to enlist in the WAAF, where her language skills and keen ear earn her a career as a wireless operator. Her job is stressful, challenging, and thrilling, but the war takes its toll on Annie with the death of her almost-fiance Paul. It's when she least expects that a new romance enters her life. A family saga in the style of Catherine Cookson, this engaging story effectively mixes all the familiar elements: war, adventure, nostalgia, romance, tears, and laughter. Historical romance fans will love it. Emily Melton
Copyright © American Library Association. All rights reserved

About the Author
Beryl Matthews joined a writers' group when she retired seven years ago and started working on her own novel. The result was The Open Door (Penguin 2002), based very loosely on her mother's early life. Beryl is working on the third book in the trilogy of the Webster family, A Time Of Peace.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Not as good as the first book
By M. E. Newell
World War 2, has come to England and Annie Webster has decided to join the WAAF. As the war continues, Annie and the Webster family begins faces the losses that come with War. But Annie finds a new love in Reid Lascells, but will everyone be able to see peace come?

"Wings of the Morning" is the second book by Beryl Matthews that I have read. This also the second book in the "Webster series" While I bought this book because it was war-time based, I have to say that I really didn't enjoy it was much as the first book "The Open Door."

0 of 0 people found the following review helpful.
Wings of the Morning give you a lift
By Susan Dunn
It was a great read. A woman going from a career and then thrust into WW2 and never knowing what was going to happen to the people she worked with or her family and finally finding happiness where she least expected it for herself and the people around her.

0 of 0 people found the following review helpful.
Great war time novel of Annie
By Amazon Customer
The second book in the Triolgy. Great war time novel of Annie.

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No video game genre has been more popular or more lucrative in recent years than the “military shooter.” Franchises such as Call of Duty, Battlefield, and those bearing Tom Clancy’s name turn over billions of dollars annually by promising to immerse players in historic and near-future battles, converting the reality of contemporary conflicts into playable, experiences. In the aftermath of 9/11, these games transformed a national crisis into fantastic and profitable adventures, where seemingly powerless spectators became solutions to these virtual Wars on Terror.             Playing War provides a cultural framework for understanding the popularity of military-themed video games and their significance in the ongoing War on Terror. Matthew Payne examines post-9/11 shooter-style game design as well as gaming strategies to expose how these practices perpetuate and challenge reigning political beliefs about America’s military prowess and combat policies. Far from offering simplistic escapist pleasures, these post-9/11 shooters draw on a range of nationalist mythologies, positioning the player as the virtual hero at every level. Through close readings of key games, analyses of marketing materials, and participant observations of the war gaming community, Playing War examines an industry mobilizing anxieties about terrorism and invasion to craft immersive titles that transform international strife into interactive fun.   

• Sales Rank: #493425 in Books
• Published on: 2016-04-05
• Released on: 2016-04-05
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .71" w x 6.00" l, .0 pounds
• Binding: Paperback
• 288 pages

Review
“As the first book-length work examining military shooting games, Matthew Thomas Payne’s Playing War is a critical analysis of war games, how they frame war, and how war itself is treated like a game.  Recommended for scholars of war games and military studies alike.”-Mark J. P. Wolf,co-editor of The Video Game Theory Reader

“A unique and ambitious analysis of the relationship between the military and the video game industry. With a tremendous breadth of knowledge, Payne weaves together contemporary cultural criticism of war and post-9/11 politics with play theory, production studies, and textual analyses. Impressively crafted, Playing War is sure to take its place among the growing body of key works that define game studies.”-Nina Huntemann,co-editor of Gaming Globally: Production, Play, and Place

About the Author
Matthew Payne is Assistant Professor in the Telecommunication and Film Department at the University of Alabama.

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Mary Ingles was twenty-three, married, and pregnant, when Shawnee Indians invaded her peaceful Virginia settlement, killed the men and women, then took her captive. For months, she lived with them, unbroken, until she escaped, and followed a thousand mile trail to freedom--an extraordinary story of a pioneer woman who risked her life to return to her people.

• Sales Rank: #13573 in Books
• Brand: Ballantine Books
• Published on: 1986-11-12
• Released on: 1986-11-12
• Original language: English
• Number of items: 1
• Dimensions: 6.87" h x 1.09" w x 4.15" l, .44 pounds
• Binding: Mass Market Paperback
• 416 pages

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• Great product!

From the Inside Flap
Mary Ingles was twenty-three, married, and pregnant, when Shawnee Indians invaded her peaceful Virginia settlement, killed the men and women, then took her captive. For months, she lived with them, unbroken, until she escaped, and followed a thousand mile trail to freedom--an extraordinary story of a pioneer woman who risked her life to return to her people.

About the Author
James Alexander Thom was a U.S. Marine, a newspaper and magazine editor, and a member of the faculty at the Indiana University Journalism School. His books include Panther in the Sky, for which he won the prestigious Western Writers of America Spur Award for Best Historical Novel.

David Drummond has narrated over seventy audiobooks for Tantor, in genres ranging from current political commentary to historical nonfiction, from fantasy to military, and from thrillers to humor. He has garnered multiple AudioFile Earphones Awards as well as an Audie Award nomination. Visit him at drummondvoice.com.

Most helpful customer reviews

3 of 3 people found the following review helpful.
One of the best books I've read
By Bjz
I rarely write book reviews, but this deserves one. This book is based on a true story. The author painted the story vividly, giving you a real feel for what she went through, which is astonishing, to say the least. It may be a little rough for some, as life could be brutal in those times and the author did not sugarcoat anything. (There are no explicit sex scenes- I wish more people would address this in their book reviews.) I've read the book more than once, it is a keeper, and I am sure I will read it again. If you like adventure stories, you won't want to pass this one up. The book is very skillfully written, not the least bit amateurish, which allows you to completely stay in the story when you're reading it, no distractions.

34 of 36 people found the following review helpful.
I USUALLY DON'T LIKE HISTORY BOOKS, BUT....
By A Customer
I usually don't like history books, they bore me to death. My sister suggested this book to me, and at first I didn't think anything of it. She's a book worm, and I'm not, so I thought I wouldn't be interested. Once I read the first page, I couldn't put it down! Thom caught my attention and held it throughout the whole book! He has very vivid details that make me feel like I am with the character, suffering with them, fearing with them, and crying with them. After I read this book, I read all of Thom's books. And every time I would hear about one of the characters in History class, it amazed me at how much I thought I knew the character personally! Thom also caught my attention because he writes about Native Americans in a respectful way, and I LOVE Native Americans!!!! They are sooo interesting to me!! I want to learn how to speak one of the languages sometime. I loved how Thom made them sound like humans because I hate it when books talk about all the bad things that Native Americans did, and not all of the amazing things they did! He also uses a lot of their words, and made you learn the language along with the character. Thom is amazing to me. He can make you feel the pain that the characters are going through! Even though it would be discusting to read and imagine, Thom wants you to know how serious it was in real life, and how real this is! It's reality! --not just a fairy tale. Thom tells about REAL thoughts that people have. Usually books tell the characters thoughts, but they don't go into detail, they don't tell everything that people REALLY think. I would LOVE to talk to ANYONE about this book, whether or not you liked it. PLEASE E-MAIL ME and chat!!! (about ANY of Thom's books!!) :o)

0 of 0 people found the following review helpful.
My favorite genre of books are fiction based on fact and ...
By Stephanie Spindler
My favorite genre of books are fiction based on fact and this book is just that. Very well researched, very well told - I loved it so much I went and purchased more by the same author for my Kindle. I highly recommend this book - much more complete a story than the movie.

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[ Storybound BY Burt, Marissa ( Author ) ] { Hardcover } 2012

• Published on: 1939
• Binding: Hardcover

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